Los Angeles: n.p., 1966 (1971).
Second printing. (53) pp.; 5.5 x 7 inches (closed), 25 feet x 7 inches (open). Offset accordion-folded sheets, tipped together and glued into wraparound printed card covers, in reflective mylar over card slipcase. The second printing of 5000 copies, from 1971, without the additional flap at the end. Light soiling and faint foxing to covers and vertical crease to spine (as often), otherwise about fine in a very good slipcase with splits along top edges. Item #4622
In 1966, Ed Ruscha drove along the Sunset Strip in West Hollywood and photographed every building on both sides of the street, using a motorized camera. The consequent book has the force of a historical document, while simultaneously representing an inimitable gesture of homage.
As in so many of Ruscha’s books, a simple and elegant concept is mapped sensitively and thoughtfully to the book format, resulting here in one of the icons of the modern artist’s book, which is continually discussed, reproduced, imitated, scrutinized, and celebrated.
Epochal and indispensable.